Link Friday: The Infographic Edition
After the recent popularity of our infographic about Rhinelander’s famed Hodag, this week’s Link Friday will focus on how infographics have become a common and useful marketing tool. Some companies,...
View ArticleLink Friday: The Innovation Edition
This week’s Link Friday is focused on new innovations and how they are changing our lives, the marketing industry and the world. New York Times readers compiled some of the innovations they’ve made to...
View ArticleLink Friday: Back to School Edition
It’s mid-August, and that means if you’re a parent, you’re being hassled about back-to-school shopping. According to the National Retail Foundation, the back-to-school sales period comes in as the...
View ArticleChristmas is Coming?
When it comes to marketing your business, spur-of-the-moment decisions should be a rarity. Planning ahead saves time, money, headaches and lost opportunities. Planning ahead also provides you with more...
View ArticleLink Friday: The NFL Edition
Are you ready for some football? We are. As the NFL season gets in gear, football fans are engaging with the game. Here’s how the NFL and marketing go hand-in-hand. Mashable looks at evolving role of...
View ArticleLink Friday: The Back-to-College Edition
As the dorms at the University of Wisconsin fill up, eager freshmen are bombarded with marketing materials. College campuses around the nation have unique marketing trends, and social media and...
View ArticleLink Friday: The Election News Edition
It’s an election year, and that means we’ll be inundated with political news. The days when you had to find politics on the nightly news or in the daily paper are gone. Now politics are in our email,...
View ArticleLink Friday: The Future of LinkedIn Edition
Coming up on a decade of activity, LinkedIn remains the top-dog professional networking platform. But, like any social media player, its success rides on its ability to stay relevant in today’s...
View ArticleLink Friday: The Future of Google+ Edition
Since its launch in June 2011, Google+ has struggled to command a presence comparable to Facebook and Twitter. Most continue to refer to it simply as the “other” social media outlet. So what does the...
View ArticleLink Friday: The Facebook Graph Search Edition
Facebook’s newest development allows users to discover connections and explore user content like never before. The Facebook Graph Search lets you accomplish three pretty cool things: find people who...
View ArticleLink Friday: The 2015 Christmas Edition
The countdown to Christmas is on – two weeks from today! Good news for tourism this holiday season – air travel is expected to be up 3% from last year. And while that’s good for airlines and hotels,...
View ArticleLink Thursday: The 2017 Valentine’s Day Edition
There are still a few days left to use your marketing to capitalize on the upcoming day of love! The good folks at US News did a little research and found that the main driving force of Valentine sales...
View ArticleLink Friday: The 2017 Road Trip Edition
Buckle up – it’s time for a summer road trip! According to AAA, more Americans will take a road trip this summer than last and the travel outlook for the summer looks strong. Travel + Leisure mapped...
View ArticleThe Current State of Social Media Networks
A recent survey of nearly 6,000 marketers worldwide has yielded some interesting results about the state of social media marketing we want to pass along. In 2017, more of the marketers surveyed are...
View ArticleLink Friday: The Safe Topics to Discuss During the Holidays Edition
At Pilch & Barnet, we love travel and we love marketing. But we also love being helpful. So this holiday season, we thought we’d provide you with a list of interesting holiday fun facts you can...
View ArticleA Guide to Reputation Management
As businesses begin to re-open in the wake of the COVID-19 pandemic, it’s more important than ever to consider your reputation management. The Internet is an incredibly powerful tool, so tread...
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